Only on Compass 3 Phased Marketing Strategy
Protecting and Maximizing the Value of Homes
Hear from Compass’ CEO how the 3 phase marketing plan positions your home for the best possible outcome.
Compass is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders
The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes, and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:
Combatting The Criticism Campaign
Portal sites hurt homeowners by placing negative insights that devalue your home. At Compass, we put homeowners first.
Extend your marketing runway by controlling when the property is put on the MLS, helping minimize public days on market or price drop history. Excessive days on market and price-drop history can devalue your property in the eyes of buyers.
Some third-party sites block buyers’ ability to reach out to the listing agent directly. These leads are sold to other agents who may be unfamiliar with your home and whose interests may not align with your selling goals.
Automated home valuations on third-party sites use outdated algorithms and incomplete data, often mispricing homes and shaping buyer expectations before you even list.
Third-party platforms can add their own assessments and data to a listing, which may not accurately reflect the true value or desirability of your property.
The Compass 3-Phased Marketing Strategy
Where Homeowners Choose to Market First
Just like many companies test products with a smaller audience before launch, listing your home as a Private Exclusive allows you to test price, gain critical insights, generate early demand, and extend your marketing runway – all before going public. Find out more about Compass Private Exclusives here. Make your listing available to a nationwide network of 34,000 top agents and their millions of clients. Begin to create urgency and generate buyer interest without accumulating days on market or damaging public price drops. Sometimes you’ll find a buyer that will pay a premium for certainty and reduced stress.
Go ‘Active’ on MLS & third-party sites with the benefit of price discovery from Phases 1 & 2. Armed with feedback from agents and buyers, we strategically launch your home on the public market to help ensure maximum demand and confidence to achieve the best outcome for you. Now that your home is launched, it will accrue days on market and visible price drop history.
Publicly launch your property on Compass.com, showcasing it to all agents and consumers on the internet without displaying days on market or price drop history. Signal to the market that increased competition for the listing will be coming soon when it’s launched on all other sites. Find out more about Compass Coming Soon here. Receive key engagement insights from your agent about how agents and their buyers are viewing, commenting, and sharing your listing on Compass.com – data that is lost when listings go into other platforms. Improve the chance of ranking higher on Google while increasing the likelihood that serious buyers contact us directly, instead of an agent who may not be familiar with your home. In this phase, have more control over your data so photos of your home and personal information don’t stay on the Internet.
Pre-Marketing By the Numbers
Your Home. Your Choice.
At Compass, we believe selling your home should be done on your terms, with control over how it’s marketed and how your data is being used.
Building the Smartest and Safest Place To List Your Home
*Select phases of this marketing plan are not possible in some markets where MLS and/or association rules restrict public marketing before a listing is input into the MLS. Check with your Broker of Record to ensure you are compliant with your local MLS requirements.
Helping You Thrive in Aspen Work With Jordie
Grounded in Aspen. Built for Results. Jordie combines the work ethic of a professional athlete with the insight of a lifelong local and the skillset of a nationally ranked real estate advisor. Her approach is thoughtful, strategic, and relentlessly client-focused—whether you're buying your dream mountain retreat or selling a luxury estate. With every detail, Jordie brings discipline, heart, and a deep commitment to helping you thrive in Aspen.